OExchange is a protocol that defines the way services like Google Buzz, Digg, StumbleUpon, or Addthis receive, find, and share content. (Video Below)
It’s a great idea as sharing has become one of the backbones of the internet and traffic. OExchange calls content publishers “sources” and places or services that share this content as “targets”. By providing a open protocol the new platform hopes to be not only the standard but ease the sharing between sites, services, and platforms. OExchange ask a few great questions:
Why do blogs still show chiclets for only the top few social networks? Why can’t users engage with more personal, relevant, dynamically-discovered options? Why are sharing tools still “integrating” with services individually?
This new protocol creates a common way for services to integrate. A discovery feature so services to publish themselves and their endpoints–giving you the ability to connect to future platforms.
Two Networks Noticeably Missing
There are two networks that are noticeably missing from the OExchange adoption–Facebook and Twitter. Facebook makes sense because we all know they are on a path to world domination and want to control your identity in the digital space. Facebook would prefer that these other services simply adopt any protocol they create. Twitter on the other hand seems a little surprising but it does make sense. Twitter would prefer to be the sharing platform of the web. It’s slowly worked it’s way into just about every website in addition to being included into the library of congress.
The big issue for these services is OExchange decentralizes and creates a user-centric model for saving preferred services, making more sharing possible. Both Twitter and Facebook prefer this would be their service and not some open network they don’t control.
What Does This Mean For You?
Well if you have a service or a platform I would check out the demos and specs on the OExchange website. Also I like open platforms so given a choice I would support an open platform over adopting any standard from Facebook or Twitter.