I’ve never created or even tried to create a viral video. That being said I’ve watched something roll out the last few weeks that I’d like to highlight. It’s more of a form of ‘Push Viral’, that is you create a concept with all the right elements and push it out with the intent to go viral.
An great example of this comes from CCCP who started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. I love some of these guys ideas and what they have put together.
The latest was “liquid mountaineering” a “new sport” where you run at great speeds to walk on water. With over 5 million views (not bad for a month) this video has hit viral status.