With the newspaper industry flailing, television revenues tanked (although are making up for it now), and music hoping Eminem some how saves the whole industry–in next 12 months we will see paywalls go up like the Great Wall of China.
Walls in China were popular, first put into practice by the Qin Dynasty started by the first emperor Qin ShiHuang where he sent scholars to work on the Great Wall (he deemed these people unproductive in normal life). The Han Dynasty took control after the Qin in 206BC who then extended the Great Wall westward through the Gobi Desert. Finally the Ming Dynasty who built the biggest, longest, strongest, and most ornate sections of the Great Wall. These are the walls we are familiar with today.
Recently the 3 Screen Report by Nielsen was released. This covers mobile, internet, and television usage in the US. While this report is one that I follow it also gives a little insight into how we consume all media.
As with any report here are some interesting highlights and my thoughts on what they mean:
Real time search and some changes in technology is bringing on what I think is the next revolution of digital engagement. This next revolution is the convergence of the web and modern media. From radio, TV, to the internet news and content will be the same. Not only the same but content will be able to be placed in multiple platforms at a speed we could have only imagined a few years ago.
If you’ve noticed the changes in Google and other SE’s regarding adopting real time search you’ve gotten just a glimpse at what is possible. Imagine real time viewing habits from your TV. Or the convergence of radio programs that are available across devices and on demand. We are in the early stages of this with applications like IHeartRadio.