Tag Archive

Tips for Building Authority for Your Website

Published on March 19, 2010 By Scott Scanlon

Having an authority in your website not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. In the latest version of the podcast I mention what I have learned in building domains that are authoritative.

Persuasion and Social Media

Published on February 11, 2010 By Scott Scanlon

I’ve been wanting to do a post like this for a while but I never quite had it worked out in my head: The latest post over at SocialMediaToday is a mst read for awesome tactics for anybody or company engaging social media: 6 Powerful Social Media persuasion Techniques Techniques covered: Reciprocation Commitment and Consistency Social [...]

Fallacy of New Year Resolutions

Published on January 4, 2010 By Scott Scanlon

Do you make new years resolutions? I can’t think of any I’ve made, and if I have I’m sure I haven’t kept them. So why all the news stories… I was in a checkout line in the grocery store yesterday and could not believe the headlines and subheadlines of every magazine before me. I routinely [...]

Death Ground – Your Key to Success

Published on September 28, 2009 By Scott Scanlon

Sun Tzu wrote of creating a ‘death ground’ — a place where an army is backed up against some geographical feature like a mountain, a river, or a forest and has no escape route. Without a way to retreat an army fights with double or triple the spirit it would have on open terrain, because [...]

Personal Brand: Why It Matters So Much…

Published on September 27, 2009 By Scott Scanlon

Have you built up your own personal brand? Every business wants success and there are several ways for it to achieve the victory they want and need. But the success does not usually happen happen overnight. The business owner and the merchant must work very hard, have dedication to their tasks and one of the [...]