Tag Archives: social media

Using Your Likeness…

Facebook using your likeness
Facebook using your likeness (image by Global X)

Have you seen this latest legal case… Two Los Angeles-area parents are suing Facebook over the Like button that appears in the social site’s ads.

A prepared statement by the plaintiff’s attorney John Torjesen read: “When a teenager sees that their Facebook friends ‘Like’ an ad, it piques their curiosity, making them more likely to click the ad or visit the page. We believe it is a clear case of exploitation of children for the sake of profits.”

Co-counsel in the lawsuit Antony Stuart added: “The consent of the minor for this commercial use of his or her name and likeness is not obtained by Facebook. Under California law, the minor’s consent cannot be obtained without the consent of the parent or guardian. Facebook makes no effort to obtain parental consent.”

Some quick thoughts that come to mind…

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Old Media Terrorizing the Local Townspeople

Ol dMedia
Is the old media dead yet? (photo by ShironekoEuro)

This old media is not dead—it’s undead. It’s still walking around terrorizing the local townspeople. That latest viral video, do you know how it became viral? First it appeared on YouTube. Then it was highlighted by a blogger who is followed by a few in the know within the old media print media. The story was ran in a few local large markets and then picked up by some more bloggers.

Next it hit the morning TV shows then the afternoon shows. After all this then it hit it’s stride. It went from under a million views to multi-million. The key here is that the driver for the viral effect was the reach and credibility of old media. Old media is also being led by new media.

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My Favorite Trends from TrendWatching.com Brief

I really do enjoy the reports from TrendWatching.com. They recently released a brief welcoming you to innovation insanity brief… here are my favorites:

Number 12. Japan, KitKat 19 regional favorites: Taking a local approach to candy bars, Nestlé recently launched 19 new Kit Kat flavours in Japan that reflect food specialties of specific districts.

KitKats in Japan

Number 15. Curated marketplace for self published books: IndieReader offers a marketplace for independent, self-published books. The books sold on the site are curated by IndieReader to ensure that the cream of the indie “crop” is well-represented.

Number 18 butcher shop installs vending machines. Genius idea and something that has wide ranging possibilities if you think about it. With three stores in Northern Spain, butcher Izarzugaza has installed a vending machine outside its Mundaka shop that sells a variety of meats, sausages, sandwiches and other goods around the clock.

vending machine butcher

Number 41. Group buying widget for Ecom. SyncFu is a free widget that any ecommerce website can install to let deal-seeking consumers team up for volume discounts. Online retailers begin by adding SyncFu to their site and then setting the quantity-price ratio for their relevant products. More like a GroupOn on demand, kind of cool.

group buying widget

Number 51. I love to travel and the tours I’ve been on usually have us getting up at the crack of dawn. This concept from Executive Tours sounds interesting… designed “for those who don’t consider themselves ‘morning people’.” Rather, in its guided excursions to Italy and France, the company ensures that it never schedules any activities before noon.

The report is worth reading through to see a vast range of the latest in creativity.

Social Media Impact on Purchase Decisions and 55+ on Facebook

Social Media Impact on Purchase Decisions

I saw some interesting things from Performics. The study, conducted by ROI Research for Performics, is based on the responses of 3 000 U.S. users/consumers “who access at least one social network regularly” and compares to a previous report issued in October 2009.

Called “S-Net (The Impact of Social Media)”, it looks at how various consumer segments relate to social networks on a daily basis, with a special emphasis on purchase behaviors around different types of products and in relation to other media channels.

Key points and stats:

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What is OExchange?

OExchange is a protocol that defines the way services like Google Buzz, Digg, StumbleUpon, or Addthis receive, find, and share content. (Video Below)

It’s a great idea as sharing has become one of the backbones of the internet and traffic. OExchange calls content publishers “sources” and places or services that share this content as “targets”. By providing a open protocol the new platform hopes to be not only the standard but ease the sharing between sites, services, and platforms. OExchange ask a few great questions:

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Social Media Salvation

Social media to the rescue!

I read a report this weekend from the marketing solution provider Alterian– Your Brand: At Risk or Ready for Growth? The report is somewhat of a rehash of things that is already common knowledge but there are few things that stand out.

First, a full 95% from a survey conducted for the report indicated they did not trust advertising.Only 8% trust what companies say about themselves. A little over half 58% think that “companies are only interested in selling products and services to me, not necessarily the product or service that is right for me”.

But this report gives you the answer… wait for it… wait… yes you guessed it… social media. Facebook, MySpace, YouTube and Twitter are going to enable people to trust companies again. Also it’s going to allow or somehow change the attitude that companies sell  you the product you really want.

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The IT guy is Google and Woof Social Network

I watched The Office last night and two things had me laughing but also stood out. In the clip below as the IT guy rattles off things he knows we could easily replace this guy with a faceless Google guy. As the cry of Facebook privacy reaches a higher pitch few realize just how much stuff google knows about you. Even more for all the gmail users like me out there. Buzz gave us a glimpse and put it front and center but that data and those connections are still there. Just something to think about as the “Nick” below goes  on about some of the things he knows…

Also this is hilarious, the new Woof social network which at times feels where our world is heading (update: if the video doesn’t play click here to do a search on YouTube, the man is trying to keep this down)

Building Who You Are Online

mapping connections
Mapping social connections thru social networking (image by blprnt_van)

When the internet really got going the ability to be anonymous was really the natural state of interaction. As the web has matured this ability has slowly eroded. For social scientists, social anthropologists, and just plain old people watchers this is a burgeoning market.

I would argue that we used to be able to classify people in three parts. The person you are at home, the person you are at work, and the person you are online. These different persona’s are quickly coming to an end. As we take our real world connections and connect online suddenly this opens up the ability to build out a full 360 degree person.

There is a lot of conversation about what this means for people, transparency, the future of the workplace, and that it will foster a better society. The more open we are the more likely we are all going to act responsibly. That’s great but I just don’t find that interesting. Here’s what I find interesting…

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Diaspora Social Network – A Great Idea

Maybe you saw this the other day, Diaspora a social network that a group of NYU graduates are just about to start building . Diaspora is a distributed social network. In their words: Diaspora – the privacy aware, personally controlled, do-it-all distributed open source social network. To me this makes tons of sense if implemented correctly.  If you watch the video (I’ve included it below) one of the things they ask that to me does make tons of sense is… why should we be tied to a hub?

Update: It seems that if you take 4 geeks, a blackboard, a crowd sourced capital raising platform and throw in a little arrogant privacy moves by the 2Facebook you can make just about any idea fly, last I checked they had well over 10K raised– all the way up to $174,414.

This does make sense. The relationships (people) in the social network that I have are mine. So why should you have to log into a centralized hub that not only controls these friendships but also controls your data? I’ve talked about quite a bit on my podcast Defining New Media.

Who owns this data? There are  young children right now that are tagged on Facebook from just about the day– if not the day they were born. That sure is a early start for a digital life. So what if you wanted all that to go away? What if you truly did want that data, pictures, or video to not be seen anymore? You don’t have that choice.

What This Could Mean

I welcome these guys effort. In fact I fully support them and would like to be an early adopter of their product in September 2010. Even if this idea does not take off I hope it is a catalyst for other networks like it. Plus keep Facebook in check a little would help.

I’m hoping it wont be something like Identa.ca. Not sure what that is just think of a open source version of Twitter. While there is a core group of users on this system it has never fully taken off. Time will tell.

Watch the Video

Diaspora: Personally Controlled, Do-It-All, Distributed Open-Source Social Network from daniel grippi on Vimeo.