Having an authority in your website not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. In the latest version of the podcast I mention what I have learned in building domains that are authoritative.
This has been a long time coming. Also I will be talking about this on Monday’s episode of the Podcast but I wanted to share this today.
It comes down to the last 15 years or so of internet think. An article I would suggest to get insight into this is from Adage.
This change is possible because the changing social makeup of the web. As content becomes more of a shareable resource SEO becomes almost not as important. This is also the reason why Google is worried. As people spend more and more time on places like Facebook this trend become even stronger.
Something to think about and plan for.