I recently read an editorial in “The New York Times” called “The Google Algorithm.” This is about whether or not there should be regulation on Google for their search results. Granted Google gets 90 plus percent of searches and they have these offshoot services such as YouTube and Maps and other things.
Another less than brilliant idea although I am a little concerned about Google’s increasingly close ties to government and Washington.
Interesting concept. Now the first issue we would have to deal with is decoupling.
In public utility regulation, decoupling refers to the disassociation of a utility’s profits from its sales of the energy commodity.
This leads up to the next big question. Is Google a monopoly? No. Even with capturing over 60% of search traffic I don’t see how you can argue that it is an outright monopoly. People use Google because it works and is highly functional. The second they stop being relevant is the second you start looking for alternatives. A monopoly controls your terms of access to service or product–Google does not control the terms in which you access search. There are more than enough options out there they just currently do it best.
The Big Question
Is search an essential part of our daily life? Is it as essential as having electricity, water, and other utilities? If you were limited the ability to search does this limit your ability to what we consider in the Western world a basic need?
Have you ever thought or said to someone to just Google It? I’ve heard this phrase quite a bit, I’ve seen the phrase throughout the years, and even 4 year old children know about it.
How did this phrase come about? Did Google launch a major campaign and marketing effort to change the minds of someone saying they are going to ‘search’ to ‘google’? Did they run banner ads, print campaigns, commercials on TV and in movie theaters? Did they try to capture the youth market with hip ads and young adults putting their search engine to use while on a mountain snowboarding and drinking RedBull?
Ah no… the term came to be because of utility–because it was highly effective and a product that stood out amongst all the others. So “just google it” became synonymous with search.
Digital delivery of content has hit a point where the cost is virtually zero. Are we at a time where “time” is at a point where real time and real time delivery of news is at a virtual zero?
Think of one of the most pivotal events of the last decade. September 11th, 2001. Can you picture where you were when you found out about the horrific attacks? How about how you found out? Was it via a text message, email, phone call, radio, or TV?
I love new ways to find my target market. Here is one with a twist. I’ve always used the site search in google but I’ve been using a new twist on this for Facebook. By using the site search this way you are picking up what google sees as the most trusted and relevant people in for these keywords. To me it makes sense then to engage with these people, fanpages, and fans.