Tag Archive
Your Five Senses
I saw this story here about a scented billboard that gives off the smell of BBQ steak in Mooresville, NC. (see video below). While smells in the market place is nothing new–Subway, Caribou Coffee, and McDonald’s are some of the big names that spend time and effort nailing down the perfect smell. What is new [...]
Fingernails on a Chalkboard
Yes, can you hear that sound? Imagine fingernails going accross a chalkboard… No, I’m not trying to torture you, but even just imaging this sound will cause most people to squirm. Why is that? I thought about this last night, can I tap into the same visceral feeling that this sound makes when connecting with [...]
Falling in Line with the Crowd
Group think is old news. As a reminder this can be used for good, bad, and your benefit. Old video from years ago proves this point: What is not shared is how many different people (or takes) did it take to get people to follow along? What percentage of people who entered the elevator reacted [...]
Persuasion and Social Media
I’ve been wanting to do a post like this for a while but I never quite had it worked out in my head: The latest post over at SocialMediaToday is a mst read for awesome tactics for anybody or company engaging social media: 6 Powerful Social Media persuasion Techniques Techniques covered: Reciprocation Commitment and Consistency Social [...]
Does the Order of Things Matter?
I’ve been listening to the book Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (amazon link… you hear a low whisper, buy now). In the last chapter the author Dan Airely talks about a study he did involving how people order food or drinks. Essentially what he found is when we [...]
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