Tag Archives: ppc

Article Marketing Company With a Twist

Digital article advertising from Adfusion product utilizes a two-click advertising model to drive qualified and motivated consumers to our clients’ Web sites. They write lifestyle articles that highlight clients’ products and services. Then distribute the articles on a wide range of top media and special-interest content sites. Visit AdFusion here.

Search Funnels From Google

Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or downloading a white paper.

Shortly these reports will become available through AdWords accounts in the “Conversions” section under the reporting tab. Until now Adwords only gave advertisers the information on the last ad click that occurred directly before a conversion. This to me did detract from making the most of paid-search ads.

This now allows you to seethe keyword path and process that consumers take during a research cycle before making the download or the final purchase decision. Awesome!

Watch the video below…

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