Tag Archives: old media

Old Media Terrorizing the Local Townspeople

Ol dMedia
Is the old media dead yet? (photo by ShironekoEuro)

This old media is not dead—it’s undead. It’s still walking around terrorizing the local townspeople. That latest viral video, do you know how it became viral? First it appeared on YouTube. Then it was highlighted by a blogger who is followed by a few in the know within the old media print media. The story was ran in a few local large markets and then picked up by some more bloggers.

Next it hit the morning TV shows then the afternoon shows. After all this then it hit it’s stride. It went from under a million views to multi-million. The key here is that the driver for the viral effect was the reach and credibility of old media. Old media is also being led by new media.

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Paywalls and Tangibility

Paywalls and What Do People Own (image by Ralphrepo)

With the newspaper industry flailing, television revenues tanked (although are making up for it now), and music hoping Eminem some how saves the whole industry–in next 12 months we will see paywalls go up like the Great Wall of China.

Walls in China were popular, first put into practice by the Qin Dynasty started by the first emperor Qin ShiHuang where he sent scholars to work on the Great Wall (he deemed these people unproductive in normal life). The Han Dynasty took control after the Qin in 206BC who then extended the Great Wall westward through the Gobi Desert. Finally the Ming Dynasty who built the biggest, longest, strongest, and most ornate sections of the Great Wall. These are the walls we are familiar with today.

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Real Time Revolution

Are we at a point that news delivery is at Point Zero? (image by Serge Melki)

Digital delivery of content has hit a point where the cost is virtually zero. Are we at a time where “time” is at a point where real time and real time delivery of news is at a virtual zero?

Think of one of the most pivotal events of the last decade. September 11th, 2001. Can you picture where you were when you found out about the horrific attacks? How about how you found out? Was it via a text message, email, phone call, radio, or TV?

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