Tag Archives: new media

Using Your Likeness…

Facebook using your likeness
Facebook using your likeness (image by Global X)

Have you seen this latest legal case… Two Los Angeles-area parents are suing Facebook over the Like button that appears in the social site’s ads.

A prepared statement by the plaintiff’s attorney John Torjesen read: “When a teenager sees that their Facebook friends ‘Like’ an ad, it piques their curiosity, making them more likely to click the ad or visit the page. We believe it is a clear case of exploitation of children for the sake of profits.”

Co-counsel in the lawsuit Antony Stuart added: “The consent of the minor for this commercial use of his or her name and likeness is not obtained by Facebook. Under California law, the minor’s consent cannot be obtained without the consent of the parent or guardian. Facebook makes no effort to obtain parental consent.”

Some quick thoughts that come to mind…

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Old Media Terrorizing the Local Townspeople

Ol dMedia
Is the old media dead yet? (photo by ShironekoEuro)

This old media is not dead—it’s undead. It’s still walking around terrorizing the local townspeople. That latest viral video, do you know how it became viral? First it appeared on YouTube. Then it was highlighted by a blogger who is followed by a few in the know within the old media print media. The story was ran in a few local large markets and then picked up by some more bloggers.

Next it hit the morning TV shows then the afternoon shows. After all this then it hit it’s stride. It went from under a million views to multi-million. The key here is that the driver for the viral effect was the reach and credibility of old media. Old media is also being led by new media.

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Paywalls and Tangibility

Paywalls and What Do People Own (image by Ralphrepo)

With the newspaper industry flailing, television revenues tanked (although are making up for it now), and music hoping Eminem some how saves the whole industry–in next 12 months we will see paywalls go up like the Great Wall of China.

Walls in China were popular, first put into practice by the Qin Dynasty started by the first emperor Qin ShiHuang where he sent scholars to work on the Great Wall (he deemed these people unproductive in normal life). The Han Dynasty took control after the Qin in 206BC who then extended the Great Wall westward through the Gobi Desert. Finally the Ming Dynasty who built the biggest, longest, strongest, and most ornate sections of the Great Wall. These are the walls we are familiar with today.

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Research Lifestreaming in Your Bedroom

Lifestreaming Research (photo by Tiago Riberio)

Yesterday HarrisInteractive launched what they call Research Lifestreaming (sm), what they call a revolutionary new research platform that presents a 360-degree view of individuals by connecting information they post online, survey responses, and behavioral data.

Yeah I know typical press release jargon. But this is something that is actually kind of new–here is where they are blazing into new frontiers:

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Building Who You Are Online

mapping connections
Mapping social connections thru social networking (image by blprnt_van)

When the internet really got going the ability to be anonymous was really the natural state of interaction. As the web has matured this ability has slowly eroded. For social scientists, social anthropologists, and just plain old people watchers this is a burgeoning market.

I would argue that we used to be able to classify people in three parts. The person you are at home, the person you are at work, and the person you are online. These different persona’s are quickly coming to an end. As we take our real world connections and connect online suddenly this opens up the ability to build out a full 360 degree person.

There is a lot of conversation about what this means for people, transparency, the future of the workplace, and that it will foster a better society. The more open we are the more likely we are all going to act responsibly. That’s great but I just don’t find that interesting. Here’s what I find interesting…

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Defining New Media Marketing Podcast

I started a new podcast last week. I didn’t promote it at all because I wanted to make sure I could keep up with the schedule and I could actually come up with content that I felt was relevant.

The podcast is your daily brief (7-12 mins) for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

You can find the podcast here:

I wanted to keep it brief with actionable advice and tips, as well as thoughts on where new media marketing is going.

You can also subscribe below

  • add to iTunes
  • add to zune
  • add to podnova
  • add to newsgator
  • add to netvibes
  • add to pageflakes
  • add to yahoo
  • add to google

(I’m still waiting on approval from Itunes, so you wont see the album cover there if you subscribe).

I thank you in advance for any support you give!