Tag Archives: mobile

Accept Payment Anywhere

There is a interesting device I saw that allows you to virtually accept payments anywhere. Square, which launched late last year from Twitter co-founder Jack Dorsey, is now offering a way for anybody with an iPhone, iPod Touch, iPad, and Android device to accept credit card payments for less hassle and fees than before possible.

This could be a big thing for local businesses or even garage sales.

View more information or even sign up on thier website. Also read a roundup from WebProNews or and the news on Mashable.

My Thoughts

Just as Paypal or Ebay has changed the ability to conduct commerce with individuals I believe this could be one of those types of technologies. It has a few hurdles to get over. First you have to have a device that plugs into your phone. Which isn’t a huge problem as they are giving these away for free when you sign up. Also it might not be Square that figures this out. Maybe they had the idea but someone else will implement it better.

Continue reading Accept Payment Anywhere

Geo-based Loyalty App from Pepsi

Pepsi is rolling out a new application that contains a first. Built in loyalty tied to an app. This new app is called Pepsi Loot. The app lets customers know when they are near “pop spots,” or a place that sells its soft drink.

When someone stops in and makes a purchase Pepsi rewards the person with points. These points can be redeemed for a free music download (New York Times). This app focuses on restaurants; about 200,000, including chains like Taco Bell, are participating.

The app shows the participating Pepsi-serving restaurants on a map, includes menus for them, and allows consumers to sign in to those locations (that sign-in is done separately from a Foursquare check-in). Once they do, they accumulate points toward song downloads. The restaurants can layer in offers, too — Shakey’s is giving $3 off a large pizza for people who show the Pepsi Loot app, for instance.

Also in this space Macy’s, too, has announced that it will use an app from a company called Shopkick to send customers offers when they are in or near the department store.

With the addition of Facebook’s location aware updates and this integration with Pepsi and foursquare things are getting more interesting in the geo-location space.

Expect to see by the end of this year and early next year major brands jumping in and finding ways to monetize the fact that almost everybody on the planet is carrying around a location announcing device. Now it’s up to them to get me to actually want to interact, engage and check in.

Location Feature on Facebook

Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update.

Facebook is rolling this out with a partnership with McDonald’s via an application. This app would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal (via AdAge).

What Does This Mean for Other Geo Location Services?

I would be worried. Foursquare has to beg for users. It has to have you proactively connect with your friends. Facebook already has these connections. This becomes even more powerful when it’s just part of your status update. Something like a quick question as to whether or not you want to announce your location with this update.

Of course if Facebook was true to form they would just release this as an update to their mobile platform. Suddenly you would wake up tomorrow and your mobile post would be geo-tagged to a Facebook location. Then you would heard from Zuckerberg that people not only no longer care about privacy but they now they no longer care if people always know where you are.

The Future of Location on Facebook?

I see this growing and could be something very big. Facebook has your connections and if this can be done in a way that allows people to explore and have fun in their city I don’t see how it will slow down. That really has been the promise of Foursqure.

While Facebook says now that they have no plan to monetize (similar to the no mobile advertising) I can’t see that lasting long. This data, information, and engagement are just too rich and is in a very competitive market. Foursquare with it’s tiny user base has proven this, now enter Facebook.