I recently read an editorial in “The New York Times” called “The Google Algorithm.” This is about whether or not there should be regulation on Google for their search results. Granted Google gets 90 plus percent of searches and they have these offshoot services such as YouTube and Maps and other things.
Another less than brilliant idea although I am a little concerned about Google’s increasingly close ties to government and Washington.
Interesting concept. Now the first issue we would have to deal with is decoupling.
In public utility regulation, decoupling refers to the disassociation of a utility’s profits from its sales of the energy commodity.
This leads up to the next big question. Is Google a monopoly? No. Even with capturing over 60% of search traffic I don’t see how you can argue that it is an outright monopoly. People use Google because it works and is highly functional. The second they stop being relevant is the second you start looking for alternatives. A monopoly controls your terms of access to service or product–Google does not control the terms in which you access search. There are more than enough options out there they just currently do it best.
The Big Question
Is search an essential part of our daily life? Is it as essential as having electricity, water, and other utilities? If you were limited the ability to search does this limit your ability to what we consider in the Western world a basic need?
Yesterday HarrisInteractive launched what they call Research Lifestreaming (sm), what they call a revolutionary new research platform that presents a 360-degree view of individuals by connecting information they post online, survey responses, and behavioral data.
Yeah I know typical press release jargon. But this is something that is actually kind of new–here is where they are blazing into new frontiers: