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Geo-based Loyalty App from Pepsi

Published on May 11, 2010 By Scott Scanlon

Pepsi is rolling out a new application that contains a first. Built in loyalty tied to an app. This new app is called Pepsi Loot. The app lets customers know when they are near “pop spots,” or a place that sells its soft drink. When someone stops in and makes a purchase Pepsi rewards the [...]

Location Feature on Facebook

Published on May 10, 2010 By Scott Scanlon

Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update. Facebook is rolling this out with a partnership with McDonald’s via an application. This app would allow users to check in at one of its [...]

Geo Location, Foursquare, and Adoption for Business

Published on January 29, 2010 By Scott Scanlon

One of the things I have been testing lately is geo location search. I see this as one of the ultimate ways to connect with people. Looking for a towing company, why not pick the closest? Looking to change your oil for your car, wouldn’t it be nice to see the local places that offer [...]