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Apples Fanpage Strategy That You Might Be Able to Adopt

Published on April 13, 2010 By Scott Scanlon

Not surprisingly, Apple doesn’t play follow the leader on Facebook. As other sexy brands like Starbucks (SBUX) and Target (TGT) chase each other to win fans on pages under the umbrellas of their company names, Apple has taken a more nuanced approach. Instead of creating an official Apple page to gather fans at large, the [...]

Content Secret, Facebook Fanpage Tip, and Apple Ipad

Published on April 5, 2010 By Scott Scanlon

When Creating content think about an inverted (upside-down) pyramid. Always include your most important information and points first Then follow with helpful information and finally end with what would be nice to know. Doing this gives value first and respects your reader, viewer, or listener and allows them to choose to engage further. Create content [...]

Connect with People in Your Target Market

Published on March 8, 2010 By Scott Scanlon

I love new ways to find my target market. Here is one with a twist. I’ve always used the site search in google but I’ve been using a new twist on this for Facebook. By using the site search this way you are picking up what google sees as the most trusted and relevant people [...]