Tag Archives: copywriting

A Puppy, Bulldozer and Hells Angels

A German student created a major traffic jam in Bavaria when he ‘mooned’ a group of Hell’s Angels, hurled a puppy at them and then escaped on a bulldozer.

First I dare you to read that and not want to find out more… what a great lead in for a quirky news story. I love copywriting. I enjoy watching a great copywriter in action.

Reminds me of one of the best ads that doesn’t mix words and is my muse for brevity. Commonly attributed to Ernest H Shackleton who was looking for a crew for the Nimrod Expedition of the Antarctic:

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”

What a story that tells. It also clearly states his target market. Those who can rough it out and seek the glory. This is the power of words that sell…
With the above story I now have one more swipe file addition.

Fallacy of New Year Resolutions

Do you make new years resolutions?

I can’t think of any I’ve made, and if I have I’m sure I haven’t kept them.

So why all the news stories…

I was in a checkout line in the grocery store yesterday and could not believe the headlines and subheadlines of every magazine before me.

I routinely check out headlines if nothing more to spot trends.

Oprahs was the best…

How to Get What You Really Want This Year

  • A Healthier Body
  • More Money
  • Weight Loss That Sticks!

So two things…

Instead of making new years resolutions make a statement of fact.

For instance, if you want to lose weight, instead of saying my new years resolution is to lose weight say…

I’m going to lose 15lbs by February 10th.

or money…

I’m going to make $1,000 extra by February 7th.

Oh and about the headlines, I have always found The Oprah Magazine to have top notch headlines that go into my personal swipe file. Here’s more from the same issue…

Eat, Pray, Love… and Then What?

Can You Transform Your Whole Life in 60 Days?