Well worth a listen:
With the newspaper industry flailing, television revenues tanked (although are making up for it now), and music hoping Eminem some how saves the whole industry–in next 12 months we will see paywalls go up like the Great Wall of China.
Walls in China were popular, first put into practice by the Qin Dynasty started by the first emperor Qin ShiHuang where he sent scholars to work on the Great Wall (he deemed these people unproductive in normal life). The Han Dynasty took control after the Qin in 206BC who then extended the Great Wall westward through the Gobi Desert. Finally the Ming Dynasty who built the biggest, longest, strongest, and most ornate sections of the Great Wall. These are the walls we are familiar with today.
Recently the 3 Screen Report by Nielsen was released. This covers mobile, internet, and television usage in the US. While this report is one that I follow it also gives a little insight into how we consume all media.
As with any report here are some interesting highlights and my thoughts on what they mean:
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When Creating content think about an inverted (upside-down) pyramid. Always include your most important information and points first
Then follow with helpful information and finally end with what would be nice to know. Doing this gives value first and respects your reader, viewer, or listener and allows them to choose to engage further. Create content that gets read by thinking bout the inverted pyramid… Content Secret – The Inverted Pyramid
I love the way Apple does their fan pages on Facebook. Instead of one big fan page they have segmented their pages by product. Great idea so they don’t have to think about relevancy of messaging or whether or not they are communicating effectively. Instead of creating an official Apple page to gather fans at large, the company focuses its efforts on specific product pages that function more as selling platforms than fanclubs. more here >>
I enjoyed reading this article about the IPad. I think this point is right on. I’ve always been frustrated by Apple and the un-open architecture. A little off topic but I use Itunes daily and on a daily basis Itunes annoys the heck out of me. Either way I’d give this article a read it’s great…. I’m Really Worried About What Apple Is Trying To Do With The iPad.
I learned about a new modeling site that I found pretty interesting.
Here is what they do from their site:
Zivity is where over 50,000 people just like you rub elbows with models, photographers and video artists in an ad-free social network.
We think your voice is sexy. So, our VIP Subscribers use dollar-backed votes to pass royalties to the creators of their favorite content.
To me this is a very interesting concept. First I like to put myself in the mind of the site creator. Let’s say I want to build a website centered around models.
My first problem is how do I entice models and photographers to put pictures on my site? Fame, money, something else? Quite a challenge…