If content is currency, what does that make content curation? We’ve all heard the buzzword thrown around, but let’s take a quick look at what it is and why we need to practice it. The “why” is simple. There’s just too much unfiltered real-time data floating around. In his article for Fast Company, “Content Curators Are The New Superheros Of The Web,” Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation, praises those who take it upon themselves to become content curators and gives us some numbers to ponder: Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that’s not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pinterest. […]And while algorithms have gotten better at detecting spam, they aren’t keeping up with the massive tide of real-time data.In 2010 we frolicked, Googled, waded, and drowned in 1.2 zettabytes of digital bits and bytes. A year later volume was on an exponential growth curve toward 1.8 zettabytes. (A zettabyte is a trillion gigabytes; that’s a 1 with 21 zeros trailing behind it.)
This is a really good post on the overview of content curation, why it’s important and how to get it done. Well worth the read…
I’ve never created or even tried to create a viral video. That being said I’ve watched something roll out the last few weeks that I’d like to highlight. It’s more of a form of ‘Push Viral’, that is you create a concept with all the right elements and push it out with the intent to go viral.
An great example of this comes from CCCP who started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. I love some of these guys ideas and what they have put together.
The latest was “liquid mountaineering” a “new sport” where you run at great speeds to walk on water. With over 5 million views (not bad for a month) this video has hit viral status.
This change is possible because the changing social makeup of the web. As content becomes more of a shareable resource SEO becomes almost not as important. This is also the reason why Google is worried. As people spend more and more time on places like Facebook this trend become even stronger.