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Random Thoughts on Media Convergence

Published on June 1, 2010 By Scott Scanlon

Real time search and some changes in technology is bringing on what I think is the next revolution of digital engagement. This next revolution is the convergence of the web and modern media. From radio, TV, to the internet news and content will be the same. Not only the same but content will be able [...]

Apples Fanpage Strategy That You Might Be Able to Adopt

Published on April 13, 2010 By Scott Scanlon

Not surprisingly, Apple doesn’t play follow the leader on Facebook. As other sexy brands like Starbucks (SBUX) and Target (TGT) chase each other to win fans on pages under the umbrellas of their company names, Apple has taken a more nuanced approach. Instead of creating an official Apple page to gather fans at large, the [...]

Content Secret, Facebook Fanpage Tip, and Apple Ipad

Published on April 5, 2010 By Scott Scanlon

When Creating content think about an inverted (upside-down) pyramid. Always include your most important information and points first Then follow with helpful information and finally end with what would be nice to know. Doing this gives value first and respects your reader, viewer, or listener and allows them to choose to engage further. Create content [...]