This tool is great, allows you to Brand your Twitter communications. Essentialy creating your own app that links directly to your website.
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This tool makes it easy for you to have your own branded link in the line below your Tweet. Below I sent the tweet from YouBrandInc. When you click that link it goes to the You Brand Website.
It’s rather simple to set up and includes AIR application to connect to Twitter.
You can set this application to be any name that is not already registered with Twitter and link to anywhere you want.
To get this tool visit MarketMeTweet.com
They include good walk throughs on setting up both thier applicaton and creating the authentication on Twitter.