Location Feature on Facebook

Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update.

Facebook is rolling this out with a partnership with McDonald’s via an application. This app would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal (via AdAge).

What Does This Mean for Other Geo Location Services?

I would be worried. Foursquare has to beg for users. It has to have you proactively connect with your friends. Facebook already has these connections. This becomes even more powerful when it’s just part of your status update. Something like a quick question as to whether or not you want to announce your location with this update.

Of course if Facebook was true to form they would just release this as an update to their mobile platform. Suddenly you would wake up tomorrow and your mobile post would be geo-tagged to a Facebook location. Then you would heard from Zuckerberg that people not only no longer care about privacy but they now they no longer care if people always know where you are.

The Future of Location on Facebook?

I see this growing and could be something very big. Facebook has your connections and if this can be done in a way that allows people to explore and have fun in their city I don’t see how it will slow down. That really has been the promise of Foursqure.

While Facebook says now that they have no plan to monetize (similar to the no mobile advertising) I can’t see that lasting long. This data, information, and engagement are just too rich and is in a very competitive market. Foursquare with it’s tiny user base has proven this, now enter Facebook.