Essentially it takes those static social media buttons, like the ones I have in the upper right–and turns them into dynamic content aggregation windows. The example given in the presentation is on Twitter. Let’s say you click on the Twitter button, what will pop-up is a window of conversations that based on the content would make sense to follow. On my page maybe what would show up is my Twitter account, plus a comment from YouBrandInc (because I’m associated with You Brand), then maybe one of my followers because they are talking about the same subject matter as this post.
What I found interesting is the technology actually goes a little deeper and tries to work out an essential value. The value to the content, the value to the relationships, and the value to the conversations.
Benefits of LiveIntent
As a publisher of content this is great because then the user doesn’t leave your page if they are interested in more interaction or content. Also one of the benefits they talked about was the analytics was going to be available via an API.
Josh Williams asked the team on stage (which one of them kind of just stood there like a bodyguard) if the analytics part is made available to the sponsor? Their response was they wanted to make publishers experts. I take that to mean experts in what makes quality content, sharable content, and what plays well into their platform.
The only sad part right now is this is in private beta but this is something I will definitely keep my eyes on.