Is There a High Failure Rate in Social Media?

I share a little here on what to me is a growing issue. There is all this talk about social media and new media engagement. I have no stats to back this up but I feel based on my own experience that for every 1 mention of success in social media there are 8-9 failures. In this podcast I go a little deeper on why that might be.

True to what I believe I don’t just talk about an issue I give actionable advice on what needs to be the foundation of any person or company engaging in new media. I do believe you should be part of the big 4, Twitter, Facebook, Youtube, and LinkedIN. That doesn’t mean that is where you target market is. It doesn’t mean that this should be your focus.

Strong foundations matter in today’s economy. The bottom line is what matters most. Yes there is brand awareness, brand mentions, customer support in social media, but at the end of the day I believe it needs to drive to sales. I know kind of strange for a new media guy to mention sales and such but I think it’s important.

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