Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or downloading a white paper.
Shortly these reports will become available through AdWords accounts in the “Conversions” section under the reporting tab. Until now Adwords only gave advertisers the information on the last ad click that occurred directly before a conversion. This to me did detract from making the most of paid-search ads.
This now allows you to seethe keyword path and process that consumers take during a research cycle before making the download or the final purchase decision. Awesome!
Watch the video below…
This video gives you a great breakdown: