Connect with People in Your Target Market

I love new ways to find my target market. Here is one with a twist. I’ve always used the site search in google but I’ve been using a new twist on this for Facebook. By using the site search this way you are picking up what google sees as the most trusted and relevant people in for these keywords. To me it makes sense then to engage with these people, fanpages, and fans.

Here is an example:

Let’s say your target market colors their hair. colored my hair search

While this type of search really only finds fan pages, if you truly understand your niche it is another way to search for your target market based on the authority of google.

If you are unaware how to do a site search…

in google search put:

site:thewebsite.com SEARCH_TERM

This will only search on the website you specifiy.