Sun Tzu wrote of creating a ‘death ground’ — a place where an army is backed up against some geographical feature like a mountain, a river, or a forest and has no escape route.
Without a way to retreat an army fights with double or triple the spirit it would have on open terrain, because death is viscerally present. Sun Tzu advocated deliberately stationing soldiers on death ground to give them the desperate edge that makes men fight like the devil.
Have you built up your own personal brand?
Every business wants success and there are several ways for it to achieve the victory they want and need.
But the success does not usually happen happen overnight. The business owner and the merchant must work very hard, have dedication to their tasks and one of the best ways to attain this is through personal brand.
Continue reading Personal Brand: Why It Matters So Much…
Scott is having a release party for his website.