Really good video here, in fact I suggest if you have an extra hour doing some light work you listen, tons of gems in here.
War is hell and so was getting this interview with General George S. Patton. I’ve wanted to sit down with one of the most brilliant generals the world has created for a while now…
Scott: First, General Patton thank you for allowing me this interview. You are arguably one the greatest generals of the last 100 years–but beyond that you are also one of the most successful leaders of the last 100 years. There is tons of talk these days of creating movements, of leading people, and making this a better place. What is your thoughts on this?
By the power of the new Google Phone and some advance features and scheduling using Tungle.me I’ve sat down with Winston Churchill to discuss his thoughts on new media…
Is Twitter a complete waste of time and effort? Sure it has 145 million users worldwide and the tech/journalistic community is obsessed with it. But for marketing or awareness is it a waste of time?
Yes and No. Twitter has become a very focused network of tech savvy individuals. Although there is a subset of users here and there that use it for strictly communication and entertainment purposes– it still is the home of the techies. Business Insider makes three great points about this:
Have you seen this latest legal case… Two Los Angeles-area parents are suing Facebook over the Like button that appears in the social site’s ads.
A prepared statement by the plaintiff’s attorney John Torjesen read: “When a teenager sees that their Facebook friends ‘Like’ an ad, it piques their curiosity, making them more likely to click the ad or visit the page. We believe it is a clear case of exploitation of children for the sake of profits.”
Co-counsel in the lawsuit Antony Stuart added: “The consent of the minor for this commercial use of his or her name and likeness is not obtained by Facebook. Under California law, the minor’s consent cannot be obtained without the consent of the parent or guardian. Facebook makes no effort to obtain parental consent.”
Some quick thoughts that come to mind…
Women are huge on social media says the latest study from Lightspeed Research for Oxygen Media Group. Almost half of women ages 18 to 34 consider themselves “Facebook addicts” and 15 percent of moms check Twitter “every waking moment,” according to new research. According to the study 57 percent say they talk to people more often online than they do face to face.
Another study by Lucid Marketing which surveyed moms who describe themselves as “hooked on Twitter” and found that 54 percent of Twitter-using moms check their feeds 10 or more times per day
Not only are they hooked but they use Twitter to connect to brands. Top reasons for this are:
- A desire to find out about the company’s products or services (67%)
- To get good deals (60%).
- To follow businesses on Twitter because they’re already customers. (67%)
- To follow up on a retweet (41%)
- Famous person doing the tweeting for a business carries little clout with moms (6%).
The key here… if your in business and want to foster word of mouth with women it might be smart to be in Facebook and Twitter.
I recently read an editorial in “The New York Times” called “The Google Algorithm.” This is about whether or not there should be regulation on Google for their search results. Granted Google gets 90 plus percent of searches and they have these offshoot services such as YouTube and Maps and other things.
Another less than brilliant idea although I am a little concerned about Google’s increasingly close ties to government and Washington.
A new and great book has been written by Kathryn Schulz titled Being Wrong: Adventures in the Margin of Error.
Schulz starts with one underlying question: Why do we love being right? Is it for sport or some other deep seated need, she writes, “unlike many of life’s other delights — chocolate, surfing, kissing — it does not enjoy any mainline access to our biochemistry: to our appetites, our adrenal glands, our limbic systems, our swoony hearts.” but that’s not quite the case she continues, “we can’t enjoy kissing just anyone, but we can relish being right about almost anything,” including that which we’d rather be wrong about, like “the downturn in the stock market, say, or the demise of a friend’s relationship or the fact that at our spouse’s insistence, we just spent 15 minutes schlepping our suitcase in exactly the opposite direction from our hotel.”
This old media is not dead—it’s undead. It’s still walking around terrorizing the local townspeople. That latest viral video, do you know how it became viral? First it appeared on YouTube. Then it was highlighted by a blogger who is followed by a few in the know within the old media print media. The story was ran in a few local large markets and then picked up by some more bloggers.
Next it hit the morning TV shows then the afternoon shows. After all this then it hit it’s stride. It went from under a million views to multi-million. The key here is that the driver for the viral effect was the reach and credibility of old media. Old media is also being led by new media.
Conventional marketing wisdom holds that predicting success in cultural markets is mostly a matter of anticipating the preferences of the millions of individual people who participate in them. If you are aware of the concept of Cumulative Advantage– that is things rise to the top not because they are better quality than the alternatives, but because people copy what their friends do: a tiny rise in popularity an early stage can mean massive popularity further down the line.