I’ve been listening to the book Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
(amazon link… you hear a low whisper, buy now).
In the last chapter the author Dan Airely talks about a study he did involving how people order food or drinks.
Essentially what he found is when we make public what we would like, even in this close trusted environment, that this effects each individual persons order.
But in strange ways. The first person to order is generally more happy with what they order, essentially because they got what they wanted. But as you go down the line what you find is people tend to have a strong need to be individualistic.
What is puzzling to me is that these people that order after someone else tend to be less happier with their choice.
As if they simply cannot order the same thing so they suffer inside, subconsciously choosing something that people before them have not chosen.
Read the Book– It’s Good!
First, if you haven’t read this book you need do. I know it’s not the latest book out on this subject but it will open your eyes.
Second, the thoughts I have and I’m not quite there yet but I want to put this initial one out there (awesome run on sentence).
It seems this effects main courses. For instance, I order chicken you hear that and change your order to steak. Just to be different and unique. All this inside, even though you would prefer chicken.
What I wish I could test is how this would effect supplemental items, such as a salad. Does this effect transfer over to this item or is it socially acceptable inside us to have the same item at that time?
Will we both order Caesar salad because we have already staked our individualistic claim?
But I Think There is Something Here
I’m not sure what yet, but I think there is something to this for online engagement and online marketing. I’m like 60% there to coming up with a way you can use this to your benefit online.
When I figure it out I will post it as a new post and reference this one as well.
If this spurs your mind please leave a comment and connect with me on http://www.twitter.com/scottscanlon