By the power of the new Google Phone and some advance features and scheduling using Tungle.me I’ve sat down with Winston Churchill to discuss his thoughts on new media…
Me: First, I’d like to say it was great for you to give me the opportunity to sit down with you today, how have things been of late?
W. Churchill: Strolling, painting, and glad to see Operation Unthinkable was not required.
Me: Ah yes, the Russia collapsed sort of on its own… I’m glad to see you are following current events. My first question is about personal branding, is the concept of personal branding something you suggest someone should focus on?
Churchill: No idea is so outlandish that it should not be considered with a searching but at the same time a steady eye. The first quality that is needed is audacity.
Me: That makes sense… but one thing I hear time and time again is that people are concerned at putting themselves out there… standing for something, what are your thoughts on this?
Churchill: You have enemies? Good. That means you’ve stood up for something, sometime in your life. Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.
ME: What advice do you have for someone that screws up or has a PR flap they have to deal with?
Churchill: A lie gets halfway around the world before the truth has a chance to get its pants on. It is a fine thing to be honest, but it is also very important to be right.
ME: I see, so the truth is the key…anything else to add?
Churchill: “No comment” is a splendid expression. I am using it again and again. In the course of my life, I have often had to eat my words, and I must confess that I have always found it a wholesome diet.
ME: There is tons of talk about social media and how it is changing the landscape of marketing, advertising, and reaching your target market–what are your thoughts on this?
Churchill: However beautiful the strategy, you should occasionally look at the results. Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.
ME: So focus on results and listen…
Churchill: If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.
ME: Oh, okay calm down I get it. Now on success, is there a formula that one should follow?
Churchill: Continuous effort – not strength or intelligence – is the key to unlocking our potential. Success consists of going from failure to failure without loss of enthusiasm. Success is not final, failure is not fatal: it is the courage to continue that counts. I never worry about action, but only inaction.
ME: I see, so move forward, with effort and vigor…
Churchill: Play the game for more than you can afford to lose… only then will you learn the game.
ME: Throughout your life you have seldom if ever ran away from danger from Pretoria, The Western front, to your time as Prime Minister, what advice can you give someone who is looking to draw upon their own strength?
Churchill: One ought never to turn one’s back on a threatened danger and try to run away from it. If you do that, you will double the danger. But if you meet it promptly and without flinching, you will reduce the danger by half. Never run away from anything. Never! Difficulties mastered are opportunities won. A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. If you are going through hell, keep going.
ME: That rings true…
Churchill: Man will occasionally stumble over the truth, but most of the time he will pick himself up and continue on. Personally I’m always ready to learn, although I do not always like being taught.
ME: well our connection is getting kind of bad here is there anything else you would like to add?
Churchill: Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning… The length of this document defends it well against the risk of its being read.
*some quotes from Churchill have been combined.