Category Archives: social media

Twitter Is But Isn’t Mainstream

is twitter mainstream?
Twitter is it mainstream?

Is Twitter a complete waste of time and effort? Sure it has 145 million users worldwide and the tech/journalistic community is obsessed with it. But for marketing or awareness is it a waste of time?

Yes and No. Twitter has become a very focused network of tech savvy individuals. Although there is a subset of users here and there that use it for strictly communication and entertainment purposes– it still is the home of the techies. Business Insider makes three great points about this:

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Using Your Likeness…

Facebook using your likeness
Facebook using your likeness (image by Global X)

Have you seen this latest legal case… Two Los Angeles-area parents are suing Facebook over the Like button that appears in the social site’s ads.

A prepared statement by the plaintiff’s attorney John Torjesen read: “When a teenager sees that their Facebook friends ‘Like’ an ad, it piques their curiosity, making them more likely to click the ad or visit the page. We believe it is a clear case of exploitation of children for the sake of profits.”

Co-counsel in the lawsuit Antony Stuart added: “The consent of the minor for this commercial use of his or her name and likeness is not obtained by Facebook. Under California law, the minor’s consent cannot be obtained without the consent of the parent or guardian. Facebook makes no effort to obtain parental consent.”

Some quick thoughts that come to mind…

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Women and Social Media

Women
Women in social media (image by armigeress)

Women are huge on social media says the latest study from Lightspeed Research for Oxygen Media Group. Almost half of women ages 18 to 34 consider themselves “Facebook addicts” and 15 percent of moms check Twitter “every waking moment,” according to new research. According to the study 57 percent say they talk to people more often online than they do face to face.

Another study by Lucid Marketing which surveyed moms who describe themselves as “hooked on Twitter” and found that 54 percent of Twitter-using moms check their feeds 10 or more times per day

Not only are they hooked but they use Twitter to connect to brands. Top reasons for this are:

  • A desire to find out about the company’s products or services (67%)
  • To get good deals (60%).
  • To follow businesses on Twitter because they’re already customers. (67%)
  • To follow up on a retweet (41%)
  • Famous person doing the tweeting for a business carries little clout with moms (6%).

The key here… if your in business and want to foster word of mouth with women it might be smart to be in Facebook and Twitter.

Social Media Impact on Purchase Decisions and 55+ on Facebook

Social Media Impact on Purchase Decisions

I saw some interesting things from Performics. The study, conducted by ROI Research for Performics, is based on the responses of 3 000 U.S. users/consumers “who access at least one social network regularly” and compares to a previous report issued in October 2009.

Called “S-Net (The Impact of Social Media)”, it looks at how various consumer segments relate to social networks on a daily basis, with a special emphasis on purchase behaviors around different types of products and in relation to other media channels.

Key points and stats:

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Social Media Salvation

Social media to the rescue!

I read a report this weekend from the marketing solution provider Alterian– Your Brand: At Risk or Ready for Growth? The report is somewhat of a rehash of things that is already common knowledge but there are few things that stand out.

First, a full 95% from a survey conducted for the report indicated they did not trust advertising.Only 8% trust what companies say about themselves. A little over half 58% think that “companies are only interested in selling products and services to me, not necessarily the product or service that is right for me”.

But this report gives you the answer… wait for it… wait… yes you guessed it… social media. Facebook, MySpace, YouTube and Twitter are going to enable people to trust companies again. Also it’s going to allow or somehow change the attitude that companies sell  you the product you really want.

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Diaspora Social Network – A Great Idea

Maybe you saw this the other day, Diaspora a social network that a group of NYU graduates are just about to start building . Diaspora is a distributed social network. In their words: Diaspora – the privacy aware, personally controlled, do-it-all distributed open source social network. To me this makes tons of sense if implemented correctly.  If you watch the video (I’ve included it below) one of the things they ask that to me does make tons of sense is… why should we be tied to a hub?

Update: It seems that if you take 4 geeks, a blackboard, a crowd sourced capital raising platform and throw in a little arrogant privacy moves by the 2Facebook you can make just about any idea fly, last I checked they had well over 10K raised– all the way up to $174,414.

This does make sense. The relationships (people) in the social network that I have are mine. So why should you have to log into a centralized hub that not only controls these friendships but also controls your data? I’ve talked about quite a bit on my podcast Defining New Media.

Who owns this data? There are  young children right now that are tagged on Facebook from just about the day– if not the day they were born. That sure is a early start for a digital life. So what if you wanted all that to go away? What if you truly did want that data, pictures, or video to not be seen anymore? You don’t have that choice.

What This Could Mean

I welcome these guys effort. In fact I fully support them and would like to be an early adopter of their product in September 2010. Even if this idea does not take off I hope it is a catalyst for other networks like it. Plus keep Facebook in check a little would help.

I’m hoping it wont be something like Identa.ca. Not sure what that is just think of a open source version of Twitter. While there is a core group of users on this system it has never fully taken off. Time will tell.

Watch the Video

Diaspora: Personally Controlled, Do-It-All, Distributed Open-Source Social Network from daniel grippi on Vimeo.

Geo-based Loyalty App from Pepsi

Pepsi is rolling out a new application that contains a first. Built in loyalty tied to an app. This new app is called Pepsi Loot. The app lets customers know when they are near “pop spots,” or a place that sells its soft drink.

When someone stops in and makes a purchase Pepsi rewards the person with points. These points can be redeemed for a free music download (New York Times). This app focuses on restaurants; about 200,000, including chains like Taco Bell, are participating.

The app shows the participating Pepsi-serving restaurants on a map, includes menus for them, and allows consumers to sign in to those locations (that sign-in is done separately from a Foursquare check-in). Once they do, they accumulate points toward song downloads. The restaurants can layer in offers, too — Shakey’s is giving $3 off a large pizza for people who show the Pepsi Loot app, for instance.

Also in this space Macy’s, too, has announced that it will use an app from a company called Shopkick to send customers offers when they are in or near the department store.

With the addition of Facebook’s location aware updates and this integration with Pepsi and foursquare things are getting more interesting in the geo-location space.

Expect to see by the end of this year and early next year major brands jumping in and finding ways to monetize the fact that almost everybody on the planet is carrying around a location announcing device. Now it’s up to them to get me to actually want to interact, engage and check in.

Location Feature on Facebook

Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update.

Facebook is rolling this out with a partnership with McDonald’s via an application. This app would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal (via AdAge).

What Does This Mean for Other Geo Location Services?

I would be worried. Foursquare has to beg for users. It has to have you proactively connect with your friends. Facebook already has these connections. This becomes even more powerful when it’s just part of your status update. Something like a quick question as to whether or not you want to announce your location with this update.

Of course if Facebook was true to form they would just release this as an update to their mobile platform. Suddenly you would wake up tomorrow and your mobile post would be geo-tagged to a Facebook location. Then you would heard from Zuckerberg that people not only no longer care about privacy but they now they no longer care if people always know where you are.

The Future of Location on Facebook?

I see this growing and could be something very big. Facebook has your connections and if this can be done in a way that allows people to explore and have fun in their city I don’t see how it will slow down. That really has been the promise of Foursqure.

While Facebook says now that they have no plan to monetize (similar to the no mobile advertising) I can’t see that lasting long. This data, information, and engagement are just too rich and is in a very competitive market. Foursquare with it’s tiny user base has proven this, now enter Facebook.