Is Twitter a complete waste of time and effort? Sure it has 145 million users worldwide and the tech/journalistic community is obsessed with it. But for marketing or awareness is it a waste of time? Yes and No. Twitter has become a very focused network of tech savvy individuals. Although there is a subset of [...]
Have you seen this latest legal case… Two Los Angeles-area parents are suing Facebook over the Like button that appears in the social site’s ads. A prepared statement by the plaintiff’s attorney John Torjesen read: “When a teenager sees that their Facebook friends ‘Like’ an ad, it piques their curiosity, making them more likely to [...]
Women are huge on social media says the latest study from Lightspeed Research for Oxygen Media Group. Almost half of women ages 18 to 34 consider themselves “Facebook addicts” and 15 percent of moms check Twitter “every waking moment,” according to new research. According to the study 57 percent say they talk to people more [...]
I saw some interesting things from Performics. The study, conducted by ROI Research for Performics, is based on the responses of 3 000 U.S. users/consumers “who access at least one social network regularly” and compares to a previous report issued in October 2009. Called “S-Net (The Impact of Social Media)”, it looks at how various [...]
Hopefully you got a chance to see the presentation by LiveIntent over at TechCrunch Disrupt. If you haven’t I’ve included the video below and I’ll briefly summarize what this tool does. Essentially it takes those static social media buttons, like the ones I have in the upper right–and turns them into dynamic content aggregation windows. [...]
I read a report this weekend from the marketing solution provider Alterian– Your Brand: At Risk or Ready for Growth? The report is somewhat of a rehash of things that is already common knowledge but there are few things that stand out. First, a full 95% from a survey conducted for the report indicated they [...]
Maybe you saw this the other day, Diaspora a social network that a group of NYU graduates are just about to start building . Diaspora is a distributed social network. In their words: Diaspora – the privacy aware, personally controlled, do-it-all distributed open source social network. To me this makes tons of sense if implemented [...]
Pepsi is rolling out a new application that contains a first. Built in loyalty tied to an app. This new app is called Pepsi Loot. The app lets customers know when they are near “pop spots,” or a place that sells its soft drink. When someone stops in and makes a purchase Pepsi rewards the [...]
Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update. Facebook is rolling this out with a partnership with McDonald’s via an application. This app would allow users to check in at one of its [...]
Found this bookmarklet to easily embed a Tweet from Xavier Damman. Instead of 9 steps it’s now 3. Great work! About to release a bookmarklet for Twitter Blackbird, cutting the number of steps to publish a tweet from 6 to 2! Stay tuned!Wed May 05 04:05:20 via TwidgetXavier Damman xdamman You can find the bookmarklet [...]
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