Category Archives: Search Engine

Don’t Be Evil–So Let’s Regulate

Should Google (and ducks for that matter) be regulated? (image by Yodel Anecdotal)

I recently read an editorial in “The New York Times” called “The Google Algorithm.” This is about whether or not there should be regulation on Google for their search results. Granted Google gets 90 plus percent of searches and they have these offshoot services such as YouTube and Maps and other things.

Another less than brilliant idea although I am a little concerned about Google’s increasingly close ties to government and Washington.

Continue reading Don’t Be Evil–So Let’s Regulate

Search Funnels From Google

Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or downloading a white paper.

Shortly these reports will become available through AdWords accounts in the “Conversions” section under the reporting tab. Until now Adwords only gave advertisers the information on the last ad click that occurred directly before a conversion. This to me did detract from making the most of paid-search ads.

This now allows you to seethe keyword path and process that consumers take during a research cycle before making the download or the final purchase decision. Awesome!

Watch the video below…

Continue reading Search Funnels From Google

Connect with People in Your Target Market

I love new ways to find my target market. Here is one with a twist. I’ve always used the site search in google but I’ve been using a new twist on this for Facebook. By using the site search this way you are picking up what google sees as the most trusted and relevant people in for these keywords. To me it makes sense then to engage with these people, fanpages, and fans.

Here is an example:

Let’s say your target market colors their hair. colored my hair search

While this type of search really only finds fan pages, if you truly understand your niche it is another way to search for your target market based on the authority of google.

If you are unaware how to do a site search…

in google search put: SEARCH_TERM

This will only search on the website you specifiy.

Why You Need To Know About Real Time Search

I wanted to share with you something that you will see popping up more by the end of the year.

That is real time search.

Mid summer this was all the rage, when Bing, Google, Yahoo announced deals with Twitter and Facebook to include updates into search results. Recently the release December 7th from Google.

It has since died down a bit but that doesn’t mean it is not something that is being worked on.

I’ve been doing some tests and I am starting to see these search results pop up more and more.

I think what the SE’s are working on is trying to see when real time search is relevant and when it is not.

Or put another way, when will this help the user get what they want or the information they are looking for.

So What Does Real Time Searching Mean for You?

Imagine you are searching for Camera reviews…

You search Google and get the standard review websites (the “trusted authority sites”). Now with real time search it might include Tweets from Twitter, a conversation from Facebook (public stream),and real time conversational sites.

While that to me is kind of cool what I am more concerned about is figuring out how the SE’s will decide what to include.

Will they go the authority route in order to decide which tweets and conversations to display?

So how would they figure out the people and conversations that are an authority for camera reviews?

Keywords… past conversations… past engagements?

I just wanted to give you a heads up and something to think about.

What I Believe You Need to Do

Start engaging your social profiles in a strategic manner using keywords that support and add to your authority.

Do this in such a way that you are adding value (do not spam).

Take Twitter as an example. Have a 1:8 ratio between Tweets with links as to Tweets without.

Now those Tweets without a link include conversations and communication containing keywords, supporting keywords, and supporting concepts.

This is about creating a historical record. It becomes even more effective as you engage people in conversation.

If you take the camera review example, having conversations about various cameras, features, camera related topics would be natural if you are an authority on cameras, correct?

On a very simplistic level if you had a search engine wouldn’t you use that type of information to decide who was an authority?

Now would that drive the search results you would display to a users?

My goal here is to spur your mind into strategically thinking how real time search might be playing a role for you in the future.