A new and great book has been written by Kathryn Schulz titled Being Wrong: Adventures in the Margin of Error. Schulz starts with one underlying question: Why do we love being right? Is it for sport or some other deep seated need, she writes, “unlike many of life’s other delights — chocolate, surfing, kissing — [...]
I really do enjoy the reports from TrendWatching.com. They recently released a brief welcoming you to innovation insanity brief… here are my favorites: Number 12. Japan, KitKat 19 regional favorites: Taking a local approach to candy bars, Nestlé recently launched 19 new Kit Kat flavours in Japan that reflect food specialties of specific districts. Number [...]
Have you ever thought or said to someone to just Google It? I’ve heard this phrase quite a bit, I’ve seen the phrase throughout the years, and even 4 year old children know about it. How did this phrase come about? Did Google launch a major campaign and marketing effort to change the minds of [...]
Finding inspiration from those that are the best at what they do is something I really do enjoy. It’s amazing that those out there that are truly passionate about what they do and can articulate it with ease and flair will forever be relevant. Bruce Lee is one of those people. Here is a great [...]
Recently the 3 Screen Report by Nielsen was released. This covers mobile, internet, and television usage in the US. While this report is one that I follow it also gives a little insight into how we consume all media. As with any report here are some interesting highlights and my thoughts on what they mean:
Yesterday HarrisInteractive launched what they call Research Lifestreaming (sm), what they call a revolutionary new research platform that presents a 360-degree view of individuals by connecting information they post online, survey responses, and behavioral data. Yeah I know typical press release jargon. But this is something that is actually kind of new–here is where they [...]
Digital delivery of content has hit a point where the cost is virtually zero. Are we at a time where “time” is at a point where real time and real time delivery of news is at a virtual zero? Think of one of the most pivotal events of the last decade. September 11th, 2001. Can [...]
Group think is old news. As a reminder this can be used for good, bad, and your benefit. Old video from years ago proves this point: What is not shared is how many different people (or takes) did it take to get people to follow along? What percentage of people who entered the elevator reacted [...]
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