Really good video here, in fact I suggest if you have an extra hour doing some light work you listen, tons of gems in here. See full article on youtube.comSee all posts on
Conventional marketing wisdom holds that predicting success in cultural markets is mostly a matter of anticipating the preferences of the millions of individual people who participate in them. If you are aware of the concept of Cumulative Advantage– that is things rise to the top not because they are better quality than the alternatives, but [...]
I’ve never created or even tried to create a viral video. That being said I’ve watched something roll out the last few weeks that I’d like to highlight. It’s more of a form of ‘Push Viral’, that is you create a concept with all the right elements and push it out with the intent to [...]
I saw this story here about a scented billboard that gives off the smell of BBQ steak in Mooresville, NC. (see video below). While smells in the market place is nothing new–Subway, Caribou Coffee, and McDonald’s are some of the big names that spend time and effort nailing down the perfect smell. What is new [...]
Isn’t the way marketers explain how to capture customers some of the oddest verbiage out there? The old mousetrap technique. Here is the big problem with the state of mouse. These little squeaky things they’ve gotten intelligent and somehow they have evolved. So that spring loaded mousetrap with the cheese you have in the basement [...]
I’ve always been pretty skeptical of brands and their campaigns to create consumer created content so it was great to see this article by Rich Thomaselli on AdAge.com. To me this has always fell into the realm of the branding bucket of nonsense. It’s something that a company or brand can use to say they [...]
A new Pew Research Center analysis gives us some good insights into the modern mother. The report compares women who gave birth in 1990 to those in 2008. A few things that you can take from this survey if this segment fits into your target market: Few mothers are married. In 1990 72% childbirth mothers [...]
Digital article advertising from Adfusion product utilizes a two-click advertising model to drive qualified and motivated consumers to our clients’ Web sites. They write lifestyle articles that highlight clients’ products and services. Then distribute the articles on a wide range of top media and special-interest content sites. Visit AdFusion here.
I learned about a new modeling site that I found pretty interesting. Here is what they do from their site: Zivity is where over 50,000 people just like you rub elbows with models, photographers and video artists in an ad-free social network. We think your voice is sexy. So, our VIP Subscribers use dollar-backed votes [...]
This has been a long time coming. Also I will be talking about this on Monday’s episode of the Podcast but I wanted to share this today. It comes down to the last 15 years or so of internet think. An article I would suggest to get insight into this is from Adage. Publishers: Triumph [...]
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