Category Archives: copywriting

A Puppy, Bulldozer and Hells Angels

A German student created a major traffic jam in Bavaria when he ‘mooned’ a group of Hell’s Angels, hurled a puppy at them and then escaped on a bulldozer.

First I dare you to read that and not want to find out more… what a great lead in for a quirky news story. I love copywriting. I enjoy watching a great copywriter in action.

Reminds me of one of the best ads that doesn’t mix words and is my muse for brevity. Commonly attributed to Ernest H Shackleton who was looking for a crew for the Nimrod Expedition of the Antarctic:

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”

What a story that tells. It also clearly states his target market. Those who can rough it out and seek the glory. This is the power of words that sell…
With the above story I now have one more swipe file addition.