Buyology – Truth Lies About Why We Buy [review]

I really enjoy reading ‘why people buy’ books. The author Martin Lindstrom decided to take on the largest scientific and most expensive study on buyer behavior worldwide to answer some of these questions.

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Buy the book – Buyology – Truth and Lies Why We Buy (aff link)

He has put his study into a book called Buyology: Truth and Lies About Why We Buy.

What I learned in Buyology:

  • Does Warning labels on cigarettes just make people want to smoke more?
  • Sex doesn’t really sell, controversy does…
  • Do we instinctively copy other people?
  • Do people love products that look like babies?
  • How other senses influence us more than features.
  • How rituals and superstitions influence buying decisions.
  • How product placement works only when it’s related to the story of a movie or event.

Martin combines all these lessons (and more) into stories that are introduced, outlined, and shared throughout the book.

This is a book that you’ll want to read from beginning to end.

The lessons are taken from the research project which Lindstrom started in 2004. The study took nearly three years and cost about $7 million.

Using two sophisticated brain scanning instruments: the fMRI (functional Magnetic Resonance Imaging) and the SST (Steady State Topography).
These are basically brain scanners that highlight areas of the brain that are stimulated when they see and react to something such as advertising.

If you’d like to learn more about this topic, just search on the term “Neuromarketing”.

Other than that I highly sugest you read Buyology, I believe it will stay on your bookself as well.

Buy the book