Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers.

Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.

If followers are all you care about, hundreds of services and tricks can help you drive up those numbers with very little effort at all. You can buy hundreds of “likes” for your Facebook page for just a few cents each. Or you can use a Twitter follower service that automatically or manually follows hundreds of people every day from your account in the hope that a percentage will follow you (and then, after a few days, automatically “unfollow” those who don’t).