Having an authority in your website not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. In the latest version of the podcast I mention what I have learned in building domains that are authoritative.
- Content creation means so much more than good SEO. A high level of quality in your content is needed in order to establish a high level of authority.
- Part of establishing an authority site is being in front of your target audience on a regular basis
- Why understanding one aspect of what is called adult learning theory can have an impact on creating leads and prospects
- Authority websites are not like every other website in their field
- Why you should picture an inverted pyramid when creating content
- Twitter, Facebook, LinkedIn, and YouTube quick tips.
- Consistent success with social media can lead to a lot of traffic, links, exposure, and authority.
- When to worry about Search engine optimization
- Should you comment on other blogs to build authority?
Authority is built over time and with trust.