All posts by Scott Scanlon

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers.

Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.

If followers are all you care about, hundreds of services and tricks can help you drive up those numbers with very little effort at all. You can buy hundreds of “likes” for your Facebook page for just a few cents each. Or you can use a Twitter follower service that automatically or manually follows hundreds of people every day from your account in the hope that a percentage will follow you (and then, after a few days, automatically “unfollow” those who don’t).

Overcoming Hurdles in Your Content Curation Process

 

 

 

 

 

 

 

This is a completely true assessment of curation. Curation is a good strategy but like any form of content marketing it takes time. More than time it’s about consistency and focus. Most people give up or stop just as they are about to realize their greatest traffic and monetization gains, that’s why it is important to overcome hurdles in curation…

Many bloggers these days are turning to content curation as a tactic to add to their repertoire of blogging tools.  As they do so they are finding that content curation can be hard work.  Maybe not as hard as content creation, but it does have its own hurdles and can be very time consuming to do well.

The biggest hurdle to content curation is also why it is valuable to your blog’s community – there is so much information to read through and digest out on the internet.  To do well at curation, you need to process 20, 50 maybe 100 articles and posts per day to find great information to curate.  Just skimming a bunch of titles from your RSS feed and posting them without comment just doesn’t cut it these days.

Ecosystem 101: The Six Necessary Categories To Build The Next Silicon Valley

As I was answering by drawing from my 12 years across Asia (China, Japan, South Korea, Singapore, Malaysia), I had a sort of epiphany and started to write down the criteria I thought composed an ecosystem. I then proceeded to score several markets using those, which brought interesting comparisons. The initial draft expanded into this column. It is far from perfect and comments to improve it are welcome!

Content Curation Secrets Via Jack Humphrey [video]

Jack Humphrey tells us why clan marketing is like AOL. Why Content Curation makes you more powerful than your competition, even though you maybe even sharing their content and saving time not reinventing the wheel and more… True Chuck, but this is a recorded version on my G Plus For Business Show broadcast via Google Plus Hangouts ON Air. I have to name the video before the show starts, no control over what happens next. Thanks Much and a big hat tip goes out to Jack Humphrey for taking the time to help us understand how and why people really trust, respect and buy from us on the web.

Why Content Curation is a Marketing Must

If content is currency, what does that make content curation? We’ve all heard the buzzword thrown around, but let’s take a quick look at what it is and why we need to practice it. The “why” is simple. There’s just too much unfiltered real-time data floating around. In his article for Fast Company, “Content Curators Are The New Superheros Of The Web,” Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation, praises those who take it upon themselves to become content curators and gives us some numbers to ponder: Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that’s not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pinterest. […]And while algorithms have gotten better at detecting spam, they aren’t keeping up with the massive tide of real-time data.In 2010 we frolicked, Googled, waded, and drowned in 1.2 zettabytes of digital bits and bytes. A year later volume was on an exponential growth curve toward 1.8 zettabytes. (A zettabyte is a trillion gigabytes; that’s a 1 with 21 zeros trailing behind it.)

This is a really good post on the overview of content curation, why it’s important and how to get it done. Well worth the read…

Interview with General George Patton on Success and Leadership

General George S PattonWar is hell and so was getting this interview with General George S. Patton. I’ve wanted to sit down with one of the most brilliant generals the world has created for a while now…

Scott: First, General Patton thank you for allowing me this interview. You are arguably one the greatest generals of the last 100 years–but beyond that you are also one of the most successful leaders of the last 100 years. There is tons of talk these days of creating movements, of leading people, and making this a better place. What is your thoughts on this?

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Twitter Is But Isn’t Mainstream

is twitter mainstream?
Twitter is it mainstream?

Is Twitter a complete waste of time and effort? Sure it has 145 million users worldwide and the tech/journalistic community is obsessed with it. But for marketing or awareness is it a waste of time?

Yes and No. Twitter has become a very focused network of tech savvy individuals. Although there is a subset of users here and there that use it for strictly communication and entertainment purposes– it still is the home of the techies. Business Insider makes three great points about this:

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