McDonald’s Creates Worst Marketing Campaign in History of Marketing Those are the poor folks who have to execute this marketing monstrosity. Every morning they have to paste on a smile and pretend to be thrilled at the opportunity to force some sleepy customer to write a poem or declare who she loves or perform a jig …
Digital marketing, particularly social media, has led to an obsession with meaningless numbers.
Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.
If followers are all you care about, hundreds of services and tricks can help you drive up those numbers with very little effort at all. You can buy hundreds of “likes” for your Facebook page for just a few cents each. Or you can use a Twitter follower service that automatically or manually follows hundreds of people every day from your account in the hope that a percentage will follow you (and then, after a few days, automatically “unfollow” those who don’t).
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This is a completely true assessment of curation. Curation is a good strategy but like any form of content marketing it takes time. More than time it’s about consistency and focus. Most people give up or stop just as they are about to realize their greatest traffic and monetization gains, that’s why it is important to overcome hurdles in curation…
Many bloggers these days are turning to content curation as a tactic to add to their repertoire of blogging tools. As they do so they are finding that content curation can be hard work. Maybe not as hard as content creation, but it does have its own hurdles and can be very time consuming to do well.
The biggest hurdle to content curation is also why it is valuable to your blog’s community – there is so much information to read through and digest out on the internet. To do well at curation, you need to process 20, 50 maybe 100 articles and posts per day to find great information to curate. Just skimming a bunch of titles from your RSS feed and posting them without comment just doesn’t cut it these days.
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As I was answering by drawing from my 12 years across Asia (China, Japan, South Korea, Singapore, Malaysia), I had a sort of epiphany and started to write down the criteria I thought composed an ecosystem. I then proceeded to score several markets using those, which brought interesting comparisons. The initial draft expanded into this column. It is far from perfect and comments to improve it are welcome!
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If content is currency, what does that make content curation? We’ve all heard the buzzword thrown around, but let’s take a quick look at what it is and why we need to practice it. The “why” is simple. There’s just too much unfiltered real-time data floating around. In his article for Fast Company, “Content Curators Are The New Superheros Of The Web,” Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation, praises those who take it upon themselves to become content curators and gives us some numbers to ponder: Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that’s not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pinterest. […]And while algorithms have gotten better at detecting spam, they aren’t keeping up with the massive tide of real-time data.In 2010 we frolicked, Googled, waded, and drowned in 1.2 zettabytes of digital bits and bytes. A year later volume was on an exponential growth curve toward 1.8 zettabytes. (A zettabyte is a trillion gigabytes; that’s a 1 with 21 zeros trailing behind it.)
This is a really good post on the overview of content curation, why it’s important and how to get it done. Well worth the read…